2024

NYX Awards - 2024 Gold Winner Winner: Mackenzie Costa

Solitude in Motion

Entrant Company

Mackenzie Costa

Category

Advertising & Design / Poster Design (Single)

Client's Name

The Sharon Disney Lund School of Dance

Country / Region

United States

Experience Level

Designer

Gallery

About The Entry

"Solitude in Motion" is a 2023 dance showcase produced by The Sharon Disney Lund School of Dance, where dancers in their second year at California Institute of the Arts present self-choreographed solos. I was commissioned to create a poster advertising the event, with the freedom of making my own design decisions that met the client’s needs.
This poster symbolizes the fusion of artistic expression and functionality. I was influenced by the aesthetics of psychedelia and surrealism and wanted the design to capture “solitude,” the title, and the fundamental theme of the event. Each element serves a dual purpose of captivating attention and conveying the underlying message that this recital is all about solo dance.
Ultimately, the poster serves as a precursor to the dance recital, offering a provoking glimpse into the transformative experience that awaits the audience. It seeks to create anticipation, promising an evening of outstanding talent, and emotional resonance. "Solitude in Motion" transcends its role as a promotional tool; it serves as a beacon of creativity within the lively landscape of Los Angeles’ artistic scene.

Credits

Graphic Designer
Mackenzie Costa
2024
Advertising & Design
NYX Awards 2024 Winner - 40th Anniversary Harney & Sons Fine Teas Catalog, Ashworth Creative
gold
winner

Entrant Company

Ashworth Creative

Category

Advertising & Design / Catalog Design

Country / Region

United States

2024
Public Relations Campaign
NYX Awards 2024 Winner - Charity Pirates , Berman and Company
gold
winner
Center for the Environment and Welfare

Entrant Company

Berman and Company

Category

Public Relations Campaign / Televison Placement

Country / Region

United States

2024
Video
NYX Awards 2024 Winner - Connected Creativity, McGill Productions
gold
winner

Entrant Company

McGill Productions

Category

Video / Consumer Product / Services

Country / Region

United Kingdom

2024
Video
NYX Awards 2024 Winner - The G-Box XR Manufaktur of Mercedes-Benz, mediaman GmbH
gold
winner

Entrant Company

mediaman GmbH

Category

Video / Virtual Event

Country / Region

Germany