2022

NYX Awards - 2022 Grand Winner Winner: Miami Ad School

CoD Coin

Entrant Company

Miami Ad School

Category

Student Submission / Student AD

Client's Name

Call of Duty Warzone

Country / Region

United States

Experience Level

Internal

In 2021 we saw the “great resignation” as countless people began quitting their jobs. What if Call of Duty Warzone leveraged this to appeal to a wider audience? With both gamers and non-gamers alike now looking for new positions, what if Warzone itself became … a job?
We created Cod Coin, a new cryptocurrency earned by playing Warzone. Going a step beyond the free-to-play formula, we decided to actually pay players. By using a portion of microtransaction revenue, Warzone offers Cod Coin salaries. The longer you play, the more you get paid, and the more you can spend in game.
Warzone is not only a job, it’s the coolest job ever. The best part: everyone is qualified.

Credits

Copywriter
Jacques Wortsman
Art Director
Dena Alqaisi
Art Director
Buchun Jiang
2022
Youtube / Vimeo Videos
NYX Awards 2022 Winner - MAKING A DIFFERENCE - Dr. Daniel Rosen, Final Frame GmbH
grand
winner
St. Georges´s - The British International School

Entrant Company

Final Frame GmbH

Category

Youtube / Vimeo Videos / Schools/Colleges/Universities

Country / Region

Germany

2022
Social Media
NYX Awards 2022 Winner - Race To Zero, Intuit QuickBooks
grand
winner
Intuit QuickBooks

Entrant Company

Intuit QuickBooks

Category

Social Media / Social News & Information

Country / Region

United Kingdom

2022
Design
NYX Awards 2022 Winner - 5 Reasons for 5G, COPE Content Performance Group
grand
winner
A1 Telekom Austria AG

Entrant Company

COPE Content Performance Group

Category

Design / Illustration / Infographic

Country / Region

Austria

2022
Design
NYX Awards 2022 Winner - Twice Found, The Brand Leader
grand
winner

Entrant Company

The Brand Leader

Category

Design / Book

Country / Region

United States