2022

NYX Awards - 2022 Grand Winner Winner: Miami Ad School

CoD Coin

Entrant Company

Miami Ad School

Category

Student Submission / Student AD

Client's Name

Call of Duty Warzone

Country / Region

United States

Experience Level

Internal

Gallery

About The Entry

In 2021 we saw the “great resignation” as countless people began quitting their jobs. What if Call of Duty Warzone leveraged this to appeal to a wider audience? With both gamers and non-gamers alike now looking for new positions, what if Warzone itself became … a job?
We created Cod Coin, a new cryptocurrency earned by playing Warzone. Going a step beyond the free-to-play formula, we decided to actually pay players. By using a portion of microtransaction revenue, Warzone offers Cod Coin salaries. The longer you play, the more you get paid, and the more you can spend in game.
Warzone is not only a job, it’s the coolest job ever. The best part: everyone is qualified.

Featured Media

Credits

Copywriter
Jacques Wortsman
Art Director
Dena Alqaisi
Art Director
Buchun Jiang
2022
Strategic Campaign
NYX Awards 2022 Winner - Bell Master Aviator Series  Campaign, Bell Textron Inc.
grand
winner

Entrant Company

Bell Textron Inc.

Category

Strategic Campaign / Digital Marketing Campaign

Country / Region

United States

2022
Covid-19 Related
NYX Awards 2022 Winner - Embraer: Insights for a Different World, Gravity Global
grand
winner

Entrant Company

Gravity Global

Category

Covid-19 Related / Covid-19 Related / Other

Country / Region

United Kingdom

2022
Broadcast and Television
NYX Awards 2022 Winner - Sister Cities, Gannett and CICC
grand
winner

Entrant Company

Gannett and CICC

Category

Broadcast and Television / Travel

Country / Region

United States

2022
Broadcast and Television
NYX Awards 2022 Winner - A Tiny Audience Season 3, A Tiny Audience, LLC.
grand
winner
Maurice Keizer

Entrant Company

A Tiny Audience, LLC.

Category

Broadcast and Television / Cultural

Country / Region

United States