2022

NYX Awards - 2022 Grand Winner Winner: Miami Ad School

CoD Coin

Entrant Company

Miami Ad School

Category

Student Submission / Student AD

Client's Name

Call of Duty Warzone

Country / Region

United States

Experience Level

Internal

In 2021 we saw the “great resignation” as countless people began quitting their jobs. What if Call of Duty Warzone leveraged this to appeal to a wider audience? With both gamers and non-gamers alike now looking for new positions, what if Warzone itself became … a job?
We created Cod Coin, a new cryptocurrency earned by playing Warzone. Going a step beyond the free-to-play formula, we decided to actually pay players. By using a portion of microtransaction revenue, Warzone offers Cod Coin salaries. The longer you play, the more you get paid, and the more you can spend in game.
Warzone is not only a job, it’s the coolest job ever. The best part: everyone is qualified.

Credits

Copywriter
Jacques Wortsman
Art Director
Dena Alqaisi
Art Director
Buchun Jiang
2022
Design
NYX Awards 2022 Winner - COWA, Zgraya Digital
grand
winner
COWA

Entrant Company

Zgraya Digital

Category

Design / Logo

Country / Region

Ukraine

2022
Branded Content
NYX Awards 2022 Winner - “Make Camo Your Cause” Awareness Campaign, Beyond the Porch
grand
winner

Entrant Company

Beyond the Porch

Category

Branded Content / Documentary

Country / Region

United States

2022
Public Relations
NYX Awards 2022 Winner - Baldurs Gate Dark Alliance Returns, Vicarious PR
grand
winner

Entrant Company

Vicarious PR

Category

Public Relations / Media Relations / Other

Country / Region

United States

2022
Marketing Effectiveness
NYX Awards 2022 Winner - Profit Hunter: A Force with Nature, Gravity Global
grand
winner

Entrant Company

Gravity Global

Category

Marketing Effectiveness / Video Campaign

Country / Region

United Kingdom