2020

NYX Video Awards - Grand Winner Winner

Assassin's Creed Valhalla Cinematic TV Commercial

Entrant Company

Goodbye Kansas Studios

Category

Commercials / Marketing - Animation

Client's Name

DDB Paris / Eddy TV / Ubisoft

Country / Region

Sweden

When DDB Paris and production company Eddy set about to produce a TVC for Ubisoft’s upcoming game “Assassin’s Creed Valhalla”, they contacted Goodbye Kansas Studios. DDB wanted something that stood out, a fresh take on launching game titles and their hero characters. The idea was to tell the story about Eivor and his crew in an engaging and in a sense irreverent manner. A decision was made to produce a trailer in a continuous shot, having the performance of Eivor breaking the 4th wall. This would require the utmost attention to detail and set the highest demands on the quality of the character and the TVC; a challenge which Goodbye Kansas gladly accepted.

Credits

Director / Goodbye Kansas
Emnet Mulugeta
Art Director / Goodbye Kansas
Gustaf Holmsten
Art Director / Goodbye Kansas
Teo Mathein
VFX Supervisor / Goodbye Kansas
Henrik Eklundh
Executive Producer / Goodbye Kansas
Jan Cafourek
Producer / Goodbye Kansas
Rebeca Cervantes
Animation Director / Goodbye Kansas
Jonas Ekman
Animation Director / Goodbye Kansas
Jonathon Tyler
Agency Producer / DDB
Florence Gabet
Art Director / DDB
Jenna Haugmard
Executive Creative Director / DDB
Alexander Kalchev
Executive producer / Eddy TV
Jean-François Bourrel
Marketing Director / Ubisoft
Leslie Capillon
Brand Manager / Ubisoft
Saveria Martelli
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Sub Category

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Sub Category

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CGTN / China Global Television Network

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Sub Category

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Entrant Company

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Sub Category

Fashion & Lifestyle